Strategic Reach staff come together from varied backgrounds to enable the company to deliver high-quality, experience-driven service for clients.
Rachael Dalton-Taggart
CEO and President of the Board
Rachael Dalton-Taggart brings 14 years of marketing, writing and public communications experience in the CAD/CAM/CAE, high tech internet and software industries. Prior positions include tenure as Editor of MCAD magazine, MicroStation User Europe, and MicroStation World. She has held various high-level marketing and PR positions within CAD/CAM/CAE and supply chain technology providers, including Bentley Systems, Spatial, and PlanetCAD.
Her expertise centers on strategic positioning, communications and promotions for both public and private companies, and for domestic and international operations. She is the founder of Strategic Reach PR, a PR consultancy specializing in the engineering software markets and a Strategy Advisor for several local and national corporations in the software, design and manufacturing industries.
She has a post-graduate diploma in Business Management from Herriot Watt University in Scotland.
Craig Eicher. Senior Consulting Strategist
Craig Eicher has nearly 25 years public relations and communications experience, including corporate communications, issues management, media relations, community relations, as well as public policy and voter initiative. For 15 years, Craig was a radio and television reporter in Orlando, Florida. Then, he became Central Florida Communications Manager for the second largest electric utility in the State of Florida, developing communications programs for all levels of the organization. He worked as a key member on the company’s franchise strategy team, developing communications and negotiations programs for two ballot initiatives aimed at retaining municipal franchises within the company’s service territory. Craig carried his experience to Colorado where he now serves several high-profile Front Range enterprises as public relations counselor. His clients operate in such diverse markets as building materials, real estate, industrial insulation, engineering, product development, information technology, consumer services and manufacturing. Craig specializing in strategic communications planning and execution, issues management, media relations, and writing.
Ken Taggart, CFO
Ken Taggart builds on a career in the US Air Force where he built strong organizational and administrative skills running multiple teams. Ken provides the finance backbone to SRPR alongside his other duties as Chairman of English Ice Hockey and President of the Colorado Referees Association.
Brett Duesing, Senior Writer
Over the past decade, Brett Duesing has worked with spatial technologies as applied in the design, planning, and cartographic professions. His hands-on work as a user of software and project manager provides him with a technical understanding of engineering and design products and how they improve a work environment. His articles have been seen in publications such as Desktop Engineering, CADalyst, TCT, IEN, Machine Design, Advanced Manufacturing, among others.
Mr. Duesing holds a Bachelor’s degree in Political Science from the University of Colorado at Boulder, and has further technical training in the fields of architecture and geographic information systems.
Lauren Koziel
Account Manager
Lauren brings strong organizational, writing and promotional skills to the company. She acts as a liaison with the editorial staff at many of the leading CAD, Manufacturing and Design publications in the country. As an Account manager, Lauren handles several client accounts, while also conducting research, pitching articles and taking part in the creation of press materials and individual press events.
She holds a Bachelors degree in Journalism with a PR focus from Colorado State University.
Lauren is also the proud owner of a new Golden Labrador puppy.
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©2006 Strategic Reach Public Relations