Strategic Reach and Smart2Market Form Business Coalition

Alliance Offers Clients a Unique Blend of Go-to-Market Experience, Knowledge and Expertise

DENVER & LOVELAND, CO, April 11, 2005 - Strategic Reach Inc., the leading CAD/CAM/CAE, AEC and PLM industry public relations (PR) agency and Smart2Market, a leading provider of go-to-market solutions and services, today announced the formation of a strategic business alliance. Focused on the CAD/CAM and high-tech industries, the coalition offers clients a superior mix of capabilities and innovative practices that optimize go-to-market execution.

Acting as a virtual extension of a business, the teaming agreement between Strategic Reach and Smart2Market provides a new breadth of strategic and tactical effectiveness for clients seeking optimized public relations and marketing results with shared risk and improved cost efficiency. The coalition represents more than a century of combined experience in the high-tech, engineering, and manufacturing industries.

The companies have successfully worked together on many recent projects. The close teamwork and complementary mix of skills and experiences has resulted in the most efficient delivery of strategy, positioning, sales development, corporate identity and communication for the client.

"This alliance is really beneficial to both company’s clients," said Rachael Dalton-Taggart, president and CEO, Strategic Reach. "We now have access to incredibly skilled and experienced marketing staff that innately understands the needs of our clients and their budgets. Simultaneously we can continue to focus on our expertise – working with editors, users and vendors to gain positive publicity for our clients."

"We focus on offering our clients the best of the best in all forms of marketing and communication," said Pete Wells, president of Smart2Market. "The alliance with Strategic Reach expands our PR reach and directly complements our offering of products and services to our clients."

The two companies as a combined team offer the industry’s deepest experience in: optimization of go-to-market strategies and methods, inbound marketing projects, strategic positioning and messaging, creative design and marketing, sales demand generation, public relations and communications.

For additional information about Strategic Reach's services, please visit www.strategicreachpr.com or email info@strategicreachpr.com. For more information about Smart2Market, visit www.smart2market.com or email info@smart2market.com.

About Strategic Reach
Based in Denver, Colorado, Strategic Reach provides highly experienced public relations and communication services targeted at the high-tech, CAD/CAM/CAE, PLM, AEC, manufacturing and Internet industries. The company focuses on making public relations, strategic positioning and corporate messaging available to companies of all sizes. Current clients include Alias, Elysium Inc., Product Sight, CoCreate, IMSI, Lattice3D, Noran Engineering, CADwire.net, COFES and Cyon Research Corporation.

About Smart2Market, Inc.
Based in Loveland, Colorado, Smart2Market helps companies in high-tech, manufacturing, software and professional services optimize the process of bringing new products to market, achieve greater competitiveness and maximize profitability.

Our services and solutions help companies more effectively convert their ideas into assets. Being “smart to market” is about innovation across the entire product life-cycle, efficiently moving from product concept to production and then maximizing your ability to reach and motivate your target customer to buy your product or service.

Smart2Market delivers to their clients a unique blend of experience, skills, industry expertise and technology to help them to reach the highest levels of profitability in the shortest amount of time. Our clients have a worldwide presence and include manufacturing, software and professional services firms ranging from SMB through Fortune 50.



Press Contacts
Rachael Taggart
Strategic Reach
(303) 487-7406
info@strategicreachpr.com



Pete Wells
Smart2Market, Inc.
(970) 204-4740
petew@smart2market.com